More than just a shirt

Around the world, football is known for bringing communities together and in Bangladesh it’s no different. We’ve been working with KitAid and Charity Boots to distribute kit and clothes across Sundarban Union. With help from CareTech Foundation, they were transported 4,798 miles from the UK to Bangladesh.

Included in the shipment were new items, such as end of line kits from Puma, high-quality recycled items from football clubs across the UK and a range of clothes for children and adults. Most of these would have been thrown away, discarded to landfill at the end of a playing season because they’ve been outgrown, are not the latest trend or due to over-production. Football shirts displaying the name ‘Sinnott’ were also included. These were specially made by football clubs around the world in tribute to professional football player Jordan Sinnott, who was tragically murdered in 2020. Once the parcels reached the village, they were distributed to two local teams, Bandhu Sports and Lal Sobuj Tarun Jubo Songho, JAAGO primary school and residents across Sundarban.

We have worked in the region for almost ten years, aiming to improve living conditions. The last two years have been incredibly challenging for communities here with national lockdowns resulting in extreme food shortages, violence between police and communities, and a serious impact on mental health.

Due to COVID-19 local sports teams have been unable to play. However, with restrictions easing and the new kits on the way, we organised a friendly football match. Both Bandhu Sports and Lal Sobuj Tarun Jubo Songho are extremely passionate about football. They train 3-4 times a week on a simple grass pitch and play in competitions against neighbouring communities. Before the donation, they played barefoot and without a team strip.

“It’s very exciting for us, we have everything now. We’ve never played with boots before.”

— Md Shahinur (player)

On 3 December the local community came out to support. There was a band, food stalls, medals and a trophy for the winning team, Bandhu Sports, who scored two spectacular goals. The football match was not only an opportunity for the teams to try out their new kit, but it also brought the community back together.

Kit was also provided to JAAGO, a nonprofit primary school which provides education for disadvantaged children.

“It’s a great gift for our school and much needed. It will encourage students to come to school and play. We will use the kit to show we are a proper team. Thank you so much.”

— Ujjol (Project Manager, JAAGO Dinajpur Primary School)

The students were incredibly excited to receive their new strips and immediately put them to good use during playtime. The remaining clothing was distributed to those in greatest need across the Union with individuals nominated to receive support by the community.

““This has been a very difficult time, no money, many people have no job. We’re hoping everything is getting better… Normally people in the city have these types of clothes and shoes. I feel proud to wear it.” ”

— Chandra (resident)

It’s more than just a shirt – it builds a sense of pride and self-worth. We’re so pleased to make it happen.

Author: C. Taylor

The London Marathon heads to Bangladesh

This year, AzuKo has been fortunate to secure three places in the Virtual London Marathon. With one month to go until race day we caught up with two of our runners, Proloy and Ovi, who will be taking part in Dinajpur, northwest Bangladesh. Here’s what they had to say.

Although there are no views of the famous London landmarks and no cheering crowds, the Virtual London Marathon has enabled people from across the globe to take part, making it more inclusive for runners worldwide. Proloy and Ovi both live in Dinajpur and, as long-time volunteers for AzuKo, they were looking to increase their support. What better way than running 26.2 miles (42.2km)!

• What is it that motivated you to take part in the Virtual London Marathon?

Ovi: When I work with AzuKo I feel like we’re doing something for people, and we’re capturing the moment. AzuKo is helping the poorest people... and we’re a part of that. Recently we’ve been helping to distribute hygiene packs to families in need during this pandemic.

Proloy: I don’t have much money to help them. So, what can I do for them? By running the Virtual London Marathon I can raise awareness and vital funds. And it also helps me to maintain my health, my mental health, my physical health. Actually, it helps me more than them!

As sporting enthusiasts and avid explorers, having both completed an epic journey cycling around Bangladesh in just 14 days and taken part in the Dhaka Half Marathon, we were keen to hear what it is that they love about exercise.

• What do you enjoy about cycling and running?

Proloy: It's all about the environment. When we move we experience new landscapes, buildings and communities. Whenever I’m cycling, I try to enjoy the journey. That helps to keep me pedalling… I could cycle all day long, 24 hours, I’m ready for it.

Ovi: We have a circle – me, Proloy and our friend. Whenever we get some time, we encourage each other, “let's go cycling in that area where we’ve never been before”. Why would I sit at home and do nothing, better to move around and start an adventure.

With sports such as running rare in Bangladesh, and extreme weather conditions to compete with, we wanted to know how their training was coming along.

• How are you preparing for the virtual London marathon? What does your training look like?

Ovi: Right now in Bangladesh summer days are hot and humid, we’re very much struggling with it. Some days the monsoon rains fall all morning and afternoon. So, it’s very difficult to continue the training on those days.

Proloy: We try to exercise and do some activities to move our body. When we find time to run or walk it's usually early in the morning or late evening. A marathon is a huge distance. I question sometimes, “can I complete 42 km?” But I’m determined to do it for this great cause.

Ovi: People don't run that much in Bangladesh, it's not common. When we put on our jersey and our shoes everyone always asks us why we’re running. Sometimes we are open and tell them about AzuKo and the charity’s work to improve living conditions. I have opened a messenger group in our university campus (Hajee Danesh) where my friends are all invited. Whenever I get a link from AzuKo and the London Marathon organisers, I share it so they can participate as well.

And finally, we had just one last and very important question for them both.

• How are you going to celebrate when you finish the marathon?

Proloy: After finishing, a deep sleep at the finish line! No more talking, no party, just sleep. Then after one day, I think, oh, okay, I have done my job lets party!

Ovi: I’ll just jump into the river!

To support them, please visit Proloy’s fundraising page and Ovi’s fundraising page.

To join them on their journey and keep up to date with their training in the extreme heat and rainy downpours of Bangladesh, follow their Facebook page.

… and our CEO, Jo is running too!

Design is meeting needs

We attended a ‘design quality’ conference for the built environment. One workshop, ‘Winning the hearts and minds’ was summarised as, ‘Engaging the community to obtain a YIMBY instead of a NIMBY (not in my back yard),’ or ‘How to assure you get your design through planning without local opposition’.

This suggests quality design is not a result of quality engagement, but rather, engagement is simply a tool to gain people’s favour (and that we already know what quality design is, so why would we need to learn from those who live and work there?)

What our project with Emmaus St Albans shows is that quality engagement right from the outset is vital for design that does what it’s supposed to do - meet users needs, hopes and dreams.

We began working with homelessness charity Emmaus UK in collaboration with Ryder and CRASH. We led a participatory design process to define the ‘big idea’ for expansion of their building in St Albans. This building is responsible for housing, training and employing 33 formerly homeless people.

Emmaus UK supports over 700 homeless men and women every year, known as companions. The social enterprise arm of Emmaus UK - their shops - recycles or reuses 3,302 tonnes of items. The shops are central to the charity’s success. They provide opportunities for companions to rehabilitate, learn and grow, while supporting the financial sustainability of the charity.

We gained insight into the experience and needs of those using the building - the companions, staff, leadership and trustees through co-design workshops, interviews, focus groups, participatory photography, and most importantly conversations over cups of tea.

A consensus was reached to expand the storage and shop floor space, something that came as a surprise to the Chief Executive, who believed the companions would have chosen to expand the leisure space.

Since the completion of the building, “profitability went up 23%”. The CEO, Tony Ferrier, believes the expanded space and storage has allowed staff to better look after and store items, creating an improved experience for them and for customers.

The St Albans location has added resiliency to the greater Emmaus Hertfordshire branches. One staff member shares,

“It’s taken a bit of pressure off. We have another shop that isn’t doing quite as well. It still means that we’re keeping steady. [It’s] a safety net.”

Our early conversations with companions revealed that there was a fundamental issue with loading furniture and other goods into the shop. There were between 7 and 10 tonnes of furniture going through the front door each year, which caused “havoc” one companion described.

“It’s made a vast improvement on the shop. I could remember one time we were having to lug an item, trying to stack it in there and trying to lift [sofas, king sized beds and stuff like that] past customers without hitting them... trying to get it through that front door, which is not exactly the biggest.”

Friction with customers before the extension led to arguments. This friction was aggravated by the physical and psychological state the companions may be in at any particular time. One companion shared, “a lot of people that come in here they suffer from anxiety, depression… not able to talk to people. When I first moved in here, I had really bad anxiety”.

The new space has gone a long way to address the range of needs for the range of users. As a result of the building “you’re not banging around so much, you’re not trying to dodge customers” and “we don’t have customers diving on us before the furniture’s even been put up”.

Since construction, companions and staff have noticed a range of positive outcomes. Aside from, “it has made life a lot easier” the expanded space has ultimately resulted in:

• Increased safety in the management of stock coming into and out of the shop - greater ease of working

• More opportunities for companions to work and grow

• Fewer mistakes, particularly around merchandising - greater confidence working on the shop floor

• Reduced friction between companions and customers

• A greater sense of place and belonging in the building

• More professional layout of goods

These outcomes are a direct result of brilliant collaboration between companions, staff and customers. The shop has improved financial sustainability for the charity, the shopping experience for customers, and physical and psychological security for companions.

To learn more visit the project page.

Author: N. Ardaiz